FCA Authorised & Regulated · Reference 816029 · Equity Release Council Member
0333 000 2097  ·  Mon–Fri 9am–6pm
EQUITY RELEASE · LONDON

Equity release in
London — specialist advice, built on trust.

FCA-regulated, whole-of-market equity release advice for London homeowners aged 55 and over.

London’s property market is one of the most valuable in the UK — and if you own your home here, the equity you’ve built up over the years could give you real financial freedom in retirement. Whether you’re looking to supplement your income, help family members, or simply enjoy the life you’ve worked for, we’re here to help you explore your options at your own pace, with zero pressure.

No pressure
No obligation
Treated like family
We cover London — all Greater London boroughs welcome.

Trusted · Regulated · Recognised

FCA Authorised

Ref 816029

Money Facts Award

Winner 2019, 2022

Mortgage Solutions
Specialist Lending
Award

Winner 2026

FOS Protected

Client safeguards

Independent Advice

Whole-of-market

LOCAL PROOF

London clients, real results.

We’ve helped hundreds of homeowners across Greater London access the equity in their homes — from Hampstead to Bromley, Chiswick to Canary Wharf.

"Our adviser took the time to explain everything clearly and never once made us feel rushed. We felt completely looked after from start to finish."
London,

Phone and video appointments are available for all London residents — no travel required. Home visits can also be arranged across Greater London if you’d prefer to talk face to face, in the comfort of your own home.

£332m

Tax-free cash released

6,000+

UK homeowners advised

15 yrs

Specialist equity release experience

5.0

Average customer rating
WHAT IS EQUITY RELEASE?

What is equity release —
A plain-English summary.

Equity release is a way for homeowners aged 55 and over to access the value tied up in their property as a tax-free lump sum or regular income — without having to sell or move out. There are no mandatory monthly repayments; the loan and any rolled-up interest are typically repaid when your home is eventually sold. All plans we recommend are regulated by the Financial Conduct Authority and meet the standards of the Equity Release Council, giving you important protections throughout.

To read the full guide, visit: what is equity release

WHY USE A LOCAL ADVISER

Why London homeowners choose specialist advice

London is unlike any other property market in the UK — and that matters when it comes to equity release.

Average property values across Greater London sit at £750,000 or above, with many homes in central and south-west London significantly higher. That means many London homeowners are sitting on substantial equity — often well above the UK national average — and the decisions you make about accessing it deserve careful, whole-of-market guidance from an adviser who understands the local context.

One of the most common scenarios we see in London is homeowners wanting to help adult children onto the property ladder. With average first-time buyer prices in the capital among the highest in the country, gifting a deposit or providing financial support has become a genuinely pressing need for many families. Equity release can make that possible — and we’ll always make sure your loved ones are welcome to join any conversation, at your pace.

To understand the full process and what to expect from regulated advice, speak to an independent equity release adviser.

London’s property market and equity release

London’s high average property values translate directly into greater potential equity — which in turn means more flexibility when it comes to the amount you may be able to release.

There’s also a uniquely London consideration worth knowing about: a significant proportion of properties in the capital are leasehold flats. Equity release is possible on leasehold properties, but the eligibility rules — including minimum lease length and ground rent terms — are more complex than for freehold homes. If your home is a leasehold flat, it’s especially important to work with an adviser who can search the whole market for lenders who accept your specific lease terms. For full detail on this topic, read our guide to leasehold equity release in London.

We’ll also make sure you have a clear picture of the costs involved before you make any decision — you can understand the full cost picture in our dedicated guide.

THE PROCESS

Four simple steps, zero pressure.

We've guided 12,400+ families through this process. Here's how it works:

01

Initial Consultation

A friendly 15-minute chat by phone or video. No jargon, no pressure, no obligation.

02

Tailored Research

Your dedicated adviser scans every plan from every UK provider to find your best match.

03

Transparent Recommendation

We present your options in plain English — including family members if you wish.

04

Funds in Your Account

We manage the entire application. Typical completion within 6–8 weeks.

Only pay if you proceed. Loved ones welcome at every stage.

AREAS WE COVER

Areas we cover across London

We provide equity release advice across all of Greater London. Here are just some of the areas we regularly serve:

Location Icon Kensington & Chelsea Location Icon Bromley Location Icon Dulwich Location Icon Chiswick Location Icon Richmond Location Icon Wimbledon Location Icon Greenwich Location Icon Islington Location Icon Hampstead Location Icon Clapham Location Icon Canary Wharf Location Icon Barnet

Not sure if we cover your area? We do — if you’re in Greater London, we can help. Phone and video appointments mean location is never a barrier, and home visits are available by arrangement.

We also provide specialist advice to homeowners in neighbouring regions — including equity release in Surrey and equity release in Kent.

QUESTIONS ANSWERED

London equity release — your questions answered

Yes — we provide whole-of-market equity release advice to homeowners across all of Greater London. Whether you’re in a central borough like Islington or Kensington, or further out in Bromley, Barnet, or Richmond, our advisers are ready to help.

We offer phone and video consultations as standard, so you can get expert advice from the comfort of your own home without any need to travel. If you’d prefer a face-to-face meeting, home visits are available across Greater London by arrangement. There’s no obligation to proceed after your initial consultation — we’ll always go at your pace.

The amount you can release depends on two key factors: your age (or the age of the youngest applicant if it’s a joint application) and the value of your property. As a general rule, older applicants can access a higher percentage of their property’s value.

Because London property values tend to be significantly above the UK average, many London homeowners find they have access to more equity than they might expect. A property worth £800,000, for example, could allow an applicant in their late 60s to release a meaningful tax-free sum — potentially far more than would be available on a lower-value property elsewhere in the country. To get a clearer picture based on your own situation, find out how much you could release.

Our advisers cover the whole of Greater London — there’s no postcode that falls outside our area. Because we offer phone and video consultations as standard, geography is never a barrier to getting the advice you need.

If you’d like to meet in person, we can arrange home visits across Greater London at a time that suits you. All our advisers are FCA-regulated and whole-of-market, meaning they search every UK equity release provider — not just a limited panel — to find the right plan for your circumstances.

From your initial consultation through to funds arriving in your account, the process typically takes 6–8 weeks in total. This is consistent with the national average and applies to London homeowners just as it does elsewhere.

One thing worth being aware of: London conveyancing solicitors can sometimes be busier than those in less densely populated areas, and if your property is a leasehold flat, the legal checks involved may add a small amount of time in some cases. The best approach is simply to start early — and our advisers will keep things moving at every stage, managing the process on your behalf so you don’t have to chase anyone.

GET STARTED

Start your London equity release journey today — zero pressure.

Whether you’re just beginning to explore your options or you’re ready to take the next step, we’re here to help — at your pace, on your terms.

No pressure
No obligation
Treated like family